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The clouds move over, the sunlight casting in the streets of Barito, South Jakarta’s timely-bustling neighborhood. Teru welcomes its doors to the neighborhood for coffee and modern Japanese delicacy. Clinging to conversations or nibbling over work, sunny and rainy, Teru calls for cozy whatever the weather is outside.
This love for attuning to Jakarta’s changing weather becomes the brand identity’s soul. The two colors at play stem from Japanese custom appreciation for nature, more specifically, the sun and the land. Colors then disperse into the serene bliss of Teru’s environment. In the midst of the heat and busy streets, come through, Teru.
Branding, Art Direction | December 2022
Brand Design / Leonardo Laurensius
Brand Narrative & Copywriting / Sasqia Pristia
Photography / Liandro N.I. Siringoringo
Motion Graphic / Gerwyn Giovanni